TRUE STORY. Jim Pearson, my business partner who is depicted in the above comic, used my innovation techniques and had an aha moment about using magnets to solve the problem. Initial tests with models showed that the helmets decelerated as they neared each other and altered directions slightly. The magnets turned head-on collisions into glancing blows. Two physicists verified the plausibility of this solution.
We approached the patent office but discovered that someone submitted the same idea just two weeks before we did. Oh well, the innovation techniques still work.
Captain Sideways helps people solve problems by looking at them “sideways” (i.e., from unusual perspectives). Captain Sideways uses proven innovation and problem solving techniques.